DESIGNER-INSPIRED FRAGRANCE · 3-MINUTE READ

Thinking of swapping your designer perfume?  8 honest reasons to try it

What changes when you stop saving your favourite scent for best.

4 Million Customers

10 MIllion Bottles Sold

Vegan & Cruelty-Free

Blended & Bottled in the UK

If you’ve ever rationed a perfume you love, winced at the price of a replacement bottle, or bought a full-size scent you then hardly wore, this one’s for you. Here’s what changes when you make the swap, in our customers’ words as well as ours.

You’ll actually wear it every day

An expensive bottle can feel too precious to use. So it sits on the shelf, saved for weddings and birthdays, while ordinary days go without. When a full-size bottle costs £24.99, a spritz before work stops feeling like an extravagance. Your favourite becomes part of every day, not just the special ones.

“Cost effective enough to use daily not just special occasions.”

Tuppence Trustpilot Review

You can have a fragrance wardrobe, not just one bottle

Most of us own one “good” perfume and wear it for everything. With three full-size bottles in a set, you can have something fresh for work, something soft for weekends and something warm for evenings out, then choose by mood. It’s a little like having more than one outfit.

£44.99 for three 100ml bottles · about £15 a bottle

“So many choices. I’ve had several and have loved every one of them.”

Jayne Trustpilot Review

No more expensive blind buys

We’ve all done it: bought a bottle after one sniff on a paper strip, then realised a week later it isn’t quite us. With our sample kits, you wear a few scents on your own skin, on ordinary days, before choosing. So the full-size bottle you buy is one you already know you love.

Bestseller Starter Kit

6 x 5ml samples of our most-loved scents, ready for your to explore

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“I tried several 5ml samples first, some I wouldn’t buy again, while others have become my everyday favourites. I suggest starting with 5ml samples.”

Anders Trustpilot Review

People will still notice

It’s the question almost everyone asks before they swap: will it smell cheap? It’s a fair worry, and we’d rather our customers answered it than us. Every scent we make is an Eau de Parfum, the richer concentration.

“I always get compliments when out and about and have people ask what I’m wearing.”

Tim Trustpilot Review

“I brought no 444, absolutely gorgeous smell… my kids walked in from school asking what that ‘nice smell’ is. It was me 😆”

Carla Trustpilot Review

You’re paying for the fragrance

We sell directly to you, keep our bottles and boxes simple, and skip the celebrity campaigns. That way, more of what you pay goes into the scent itself, at a price that feels fair.

“Absolutely fantastic perfume, brilliant quality and price. I recommend it to all my family and friends.”

Debbie Trustpilot Review

250+ scents, so there’s one for you

Fresh and zesty, soft and floral, sweet, warm or woody, for her, for him and for everyone. With more than 250 scents to choose from, you’re far more likely to find the one that feels like you. And if you’re not sure where to start, our scent quiz will point you in the right direction.

“I also took a gamble on a Mystery Perfume… it smells amazing on both skin and clothes and is fast becoming a new favourite!”

Andrew Trustpilot Review

Blended and bottled in the UK, vegan and cruelty-free

Every fragrance is blended and bottled here in the UK, and every one is vegan and cruelty-free. Feeling good about what you wear is part of the pleasure.

Not for you? Get your money back

Every order comes with our 30-day money-back guarantee. Try a few sprays to see if it’s for you, and if it isn’t, simply send it back for a refund. Returns policy.

30-Day Money-Back Guarantee

Try a few sprays first. Not right? Send it back.

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READY TO TRY?

Two Ways to Start

Pick whichever suits you. Each one comes with our 30-day money-back guarantee.

Bestseller Starter Kit

393 recensioni

6 x 5ml samples of our most-loved scents. Wear a few, find your favourite.

£19.99

6 x 5ml samples

Build a 3x100ml Set

6999 recensioni

Choose any three full-size scents. About £15 a bottle at everyday prices.

£44.99

3 x 100ml bottles

Ready to Stop Saving it for Best?

Start with a few samples or go straight to full size. Either way, your favourite gets to come out every day.

30-Day Money-Back Guarantee