The CEO Edit

Very close - close enough that Metro said: "We seriously couldn't tell the difference between this and the real deal."

We build each fragrance around the same scent profile as the original: the same opening notes, the same dry down, the same character.

We're not affiliated with the designer brands we reference, but we list our inspirations clearly on every product so you know exactly what you're getting before you order.

Every fragrance in our range is a true Eau De Parfum, formulated with high-quality fragrance oils. If you want stronger projection or longer wear, our Intense range uses an even higher oil concentration — you'll notice the difference in the first hour on skin.

Most of our fragrances last 8–12 hours, though this varies depending on your skin type, how you apply it, and the environment.

Dry skin tends to absorb fragrance faster - if that's you, applying to pulse points right after a shower (when pores are open) makes a noticeable difference. Our Intense range is formulated for stronger projection and longer wear if longevity is your priority.

Designer prices cover a lot more than what's inside the bottle - celebrity campaigns, luxury retail margins, and packaging that costs more to produce than the fragrance itself.

We skip all of that. Every pound goes into the formula: high-quality fragrance oils, UK manufacturing, and getting the scent right. That's why a 100ml bottle costs £24.99 instead of £120 or more.

Yes. We offer a 30-day money-back guarantee on all orders.

We know buying fragrance online carries some risk - you can't smell it before it arrives. So give it a few wears, see how it settles on your skin, and if it's not right for you, return the bottle for a full refund. No awkward questions.

Yes, absolutely!

One of the more frustrating things about expensive fragrance is rationing it - saving the bottle for occasions that feel worthy of the price. At £4.99 a bottle, that calculation disappears. Wear what you like, when you like, without thinking twice about it.

Yes. Every product we make is 100% vegan - no animal-derived ingredients - and cruelty-free at every stage of production.

Concentration. Our standard range is an Eau de Parfum - a high-quality formulation that lasts 8-12 hours for most people. The Intense Collection uses a higher fragrance oil concentration, which gives stronger projection from the first spray and tends to last longer on skin.

The difference in price is small, so if longevity matters to you, it's usually worth it.

Intense versions are available for most of our popular scents - look for the black Intense label on the product page.

That's more common than you'd think. Two options depending on how you want to approach it.

Our Scent Finder Quiz asks about your occasions and the kinds of scents you already like, then recommends profiles that suit you — good if you want a quick steer.

If you'd rather try before you commit, our Discovery Set is the better route: 20 x 5ml samples for £44.99 (down from £100), available in For Him, For Her, or Unisex. Once you've found your favourites, you get an exclusive 20% discount code to put towards a 3x100ml bundle - bringing it down to £35.99 - that's £12 per 100ml bottle!

UK orders arrive in 2–3 business days with standard delivery, or 1–2 business days with express via Royal Mail. You'll get a tracking number by email as soon as your order is dispatched.

We also ship to Ireland, the EU, and the US — delivery times and costs vary by country and are shown at checkout.